WELK RESORTS
COMPANY REBRAND & NEW WEBSITE | ART DIRECTION & UXUI DESIGN
REBRAND & NEW WEBSITE DESIGN/UXUI
SCENARIO:
Welk Resorts is one of the largest time share companies from Southern California. Since the beginning they have only rented resort rooms out to members. Welk was looking to make a change
and rent their rooms out nightly to the public like a hotel.
I worked closely with Welks marketing team over the next few months to rebrand the company, create a new website and craft a new booking experience similar to a hotel.
ROLES:
- Art Direction
- UXUI Research, Strategy & Design
- SEO Strategy
EXECUTION:
Over the next few months I redesigned the website with a simple and fun interactive user experience. I streamlined the booking process and made it very easy for customers to enjoy all that Welk's resort locations had to offer. To help with that I created an interactive map on the website for guests to view and book nearby attractions and excursions.
When we were finished it was such a successful launch that almost every room was sold out of every resort location within the first week.
