Welk Resorts was looking to expand the Time Share business by allowing people to rent out their time share locations like hotel rooms. In short Welk had asked me if there was a way we could update the website to make booking a time share more like booking a hotel room.


- Art Direction
- Design

- User Experience Strategy & Design

- User Interface Strategy & Design


I worked closely with Welk's internal design team to rebrand the company with a fresh new look for attracting customers, everything from the logo to using new kinds of compelling photography and advertising styles. That was only the beginning, next I completely redesigned their website, UXUI, user flows and registration processes to make it super easy and enjoyable for customers to book their locations.

It was such a successful launch almost every resort in the country was full booked within the first week.

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© Michael Foltzer 2019