COMPANY REBRAND & NEW WEBSITE | ART DIRECTION & UXUI DESIGN
REBRAND & NEW WEBSITE DESIGN/UXUI
Welk Resorts is one of the largest time share companies from Southern California. Since the beginning they have only rented resort rooms out to members. Welk was looking to make a change
and rent their rooms out nightly to the public like a hotel.
I worked closely with Welks marketing team over the next few months to rebrand the company, create a new website and craft a new booking experience similar to a hotel.
- Art Direction
- UXUI Research, Strategy & Design
- SEO Strategy
Over the next few months I redesigned the website with a simple and fun interactive user experience. I streamlined the booking process and made it very easy for customers to enjoy all that Welk's resort locations had to offer. To help with that I created an interactive map on the website for guests to view and book nearby attractions and excursions.
When we were finished it was such a successful launch that almost every room was sold out of every resort location within the first week.