UNITED HEALTHCARE

E-COMMERCE SHOP & VIRTUAL COVERAGE ADVISOR | UXUI DESIGN

SCENARIO:

United Healthcare wanted to improve their Small Business Healthcare shop experiences. Most businesses hire a broker to shop for healthcare options, but the reality is that brokers could care less about businesses with employees with less than 25, because it doesn't bring them enough commission.

Clearly thats not cool for business owners.

I partnered up with United Healthcare to optimize their online shopping experiences so small business owners wouldn't have to depend on brokers and so that they
could have everything at their disposal to make an
informed and educated decision on the right health plans
for their business.

ROLES:

- UXUI Research, Strategy & Design, User Testing

- Art Direction

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Small Business Shop Homepage

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Small Business
Virtual Advisor

One of the ways I optimized the small business shop was through Ai and designing a custom chatbot to walk through every step of the process with the employer. The chatbot gathered all the information needed from the employer that a broker would gather and based on their needs, location and size, the chatbot would suggest the best plans for their business.

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Small Business Plan
Recommendations Wizard

Another feature to uplift the shops experience was through designing a smart wizard experience. Similar to the chatbot this wizard walked employers through the application process while educating them along the way.

EXECUTION:

Over the next few weeks I optimized the Small Business shop with a new chatbot experience, smart application wizard, new plan card layouts and filters and a complete rework of their email drip campaigns.

Since everything has been launched we have seen a week or over increase in leads, conversions and of course revenue.

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