SCENARIO:

UFC & Spike TV teamed up to create a UFC Reality series to show the true life behind the lives of UFC fighters, staring Broc Lesnar and Dos Santos. UFC and Spike TV wanted to merge their brand styles to create a new logo and ad campaign for the show.

ROLES:

- Logo Creation

- Campaign Design

EXECUTION:

For the co-branding my team decided on choosing a font called Knock Out. When it came to doing the logo, we wanted it to look tough so we created it to look like it was made of metal and accented it in green since Lesner was the main star of the show and his fight color is green. The campaign was a big hit and this particular series brought tons of new raving fans to the UFC culture.

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© Michael Foltzer 2019