UFC & SPIKE TV SERIES CAMPAIGN | ART DIRECTION & DESIGN
UFC and Spike TV teamed up to create a reality series to show the true life behind UFC fighters, starring Broc Lesnar and Dos Santos.
I worked closely with both brands to create a new logo for the series and designed the print campaign advertisements
around New York City.
- Logo Design
- Art Direction
- Campaign Design
I created a fresh new cobranded look for the series to capture some new attention and buzz including a new logo, new font and a new color theme.
The campaign was a big hit and this particular series brought tons of new raving fans to the UFC culture.