ULTIMATE FIGHTER

UFC & SPIKE TV SERIES CAMPAIGN | ART DIRECTION & DESIGN

SCENARIO:

UFC and Spike TV teamed up to create a reality series to show the true life behind UFC fighters, starring Broc Lesnar and Dos Santos.

I worked closely with both brands to create a new logo for the series and designed the print campaign advertisements

around New York City.

ROLES:

- Logo Design 

- Art Direction

- Campaign Design

EXECUTION:

I created a fresh new cobranded look for the series to capture some new attention and buzz including a new logo, new font and a new color theme.

The campaign was a big hit and this particular series brought tons of new raving fans to the UFC culture.

UFC Bottom 2.jpg
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© Michael Foltzer 2020