TONY ROBBINS

2019 FIND YOUR LIGHT HOLIDAY CAMPAIGN

SCENARIO:

It was that time of year and Tony Robbins wanted to create a Holiday Campaign like nothing the company has ever done before. Tony wanted a fun interactive shopping experience for his customers along with a fun social experience.

ROLES:

- UXUI Strategy & Design

- Campaign Concept & Design

- Art Direction

Campaign Landing Page & Interactive Gift Picker

EXECUTION:

The first step was creating a kickass campaign style to set the tone for everything. Once my team and I came up with the design style we held a holiday photoshoot so we could have some really cool assets and product shots to use throughout the campaign.

 

To give the customers an interactive shopping experience I created a Holiday Gift Picker. The Gift Picker was a digital experience that walked users through a series of questions to see what area of theirs or a loved one's life could best use help in, then guided them down a path to their recommended products.

 

To top it off and generate more buzz, I created a Holiday Advent Calendar where every day of December up until Christmas, users could go to the specific day and get everything from free content and free products to custom ring tones and emojis.

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© Michael Foltzer 2020