TONY ROBBINS

BREAKTHROUGH APP | BRANDING & UXUI DESIGN

SCENARIO:

The notorious motivator Tony Robbins does just about everything that he can do to help others from live events to life coaching. Another area is his line of digital self help programs.

I worked with Tony Robbins to create an app called Breakthrough, which contained a program for every area of life coaching from business to personal.

ROLES:

- UXUI Research, Strategy & Design

- Product Design

- Art Direction

EXECUTION:

When I designed this app I set out to give users everything they could want and need while going through these programs. The app had everything for users to manage their training schedule and do their assignments to note taking and a personal journal.

In addition I created a custom video player experience that allowed users to bookmark, take notes and write their journal entries while following along with the video programs.

The program was such a hit with users and fans that shortly after I was asked to create an interactive therapy app for relationship counseling and in which, pioneered the company into a new future.

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© Michael Foltzer 2020