Sony was releasing a new line of different camera models and wanted to create a store app to make it easier for customers to shop & learn about the new products.


- Product Design

- User Experience Strategy & Design

- User Interface Strategy & Design


It was important to me that everyone on the project agreed on all the experiences and functionalities that we were implementing into this new experience, since we were all passionate online shoppers. We did everything from change up the design layouts and simplify product pages to streamlining the check-out process to be faster and easier for customers. The app was a hit when launched and customers loved the new shopping experience that was now accessible at their finger tips!

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© Michael Foltzer 2019