SONY

E-COMMERCE WEBSITE & APP | UXUI STRATEGY & DESIGN

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SCENARIO:

Sony was releasing a new line of camera models and wanted to create a new store experience and app for shopping the new products.

I was hired to rework everything from the check out flows to reimagining the shopping experience and design.

ROLES:

- UXUI Strategy & Design

- Product Design

EXECUTION:

We created a fun new online shopping experience with an app to go along with it. We did everything from change the design layouts and simplify product pages to streamlining the check-out process to be faster and easier for customers.

The app was a hit when launched and customers, more specifically photographers loved the new shopping experience that was now at their fingertips.