SONY

X10 HEADPHONES CAMPAIGN & WEBSITE DESIGN

SCENARIO:

Sony was coming out with a new pair of custom headphones called the X10's and wanted a fun interactive experience for users to educate themselves on the product that tied in with social media. 

ROLES:

- Art Direction
- Campaign Design

- Font Creation

- User Experience Strategy & Design

- User Interface Strategy & Design

EXECUTION:

I created a fun interactive landing page for users to enjoy it's features while being educated on the product. As for the social aspect, I had comments from social media posts in real-time flowing throughout the page where users were commenting and discussing the product.  I also created a custom paint font from scratch specifically for the product and its advertising campaigns.

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© Michael Foltzer 2019