Sony was coming out with a new pair of custom headphones called the X10's and wanted a fun interactive experience for users to educate themselves on the product that tied in with social media.
- Art Direction
- Campaign Design
- Font Creation
- User Experience Strategy & Design
- User Interface Strategy & Design
I created a fun interactive landing page for users to enjoy it's features while being educated on the product. As for the social aspect, I had comments from social media posts in real-time flowing throughout the page where users were commenting and discussing the product. I also created a custom paint font from scratch specifically for the product and its advertising campaigns.