RED BULL

HIGH PERFORMANCE | BRANDING & ART DIRECTION

SCENARIO:

Red Bull created a new division that was called Red Bull High Performance. The new divisions purpose was to take the worlds best athletes and push them to new record breaking limits that have never been accomplished before. One of the most well known records was when Felix Baumgartner accomplished the first ever free fall jump from outer space.

I worked personally with the famous Andy Walshe himself to create a new brand vision and logo for RedBull High Performance.

ROLES:

- Logo Design 

- Brand Design

- Art Direction

EXECUTION:

I posted up for a week at Red Bull's headquarters in Santa Monica LA and in which that time Andy wanted me to see for myself all the intense training and science behind what drives these extreme athletes to do what they do.

After taking it all in I spent the week working one on one with these world famous athletes, scientists and trainers just about everywhere from sitting on half pipes with my laptop to working in labs with Red Bull's scientists. At the end of this super fun and epic week of collaboration we developed the kick ass branding for Red Bull High Performance.

Side Note: Upon completion my car was stacked with so many cases of Red Bull my mom thought I was a Red Bull salesman, lol!

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© Michael Foltzer 2020