HIGH PERFORMANCE BRANDING
Red Bull created a new division that was called High Performance. This divisions purpose was to take the worlds best athletes and push them to new record breaking limits that have never been accomplished before, such as Felix Baumgartner's first free fall jump from outer space. Red Bull wanted a new brand logo that represented these aspects as well representing space and movement.
- Art Direction
I posted up for a week at Red Bull's headquarters in Los Angeles and in that time they wanted me to see and understand all the wild training and science behind what helps drives these extreme athletes to do what they do.
After taking it all in I designed one on one with these athletes, scientists and world famous trainers everywhere from half pipes to training labs. At the end of this super fun week of collaboration we were able to develop the unique and kick ass branding that we came up with for Red Bull High Performance.