GO PRO

COMPETITION APP & INTERACTIVE LEADER BOARD | UXUI DESIGN

SCENARIO:

GoPro held a private event to teach their athletes how to effectively use social media. GoPro pays their top athletes millions of dollars every year to promote the brand. Saying that, GoPro wanted to make sure these athletes knew how to effectively use social media and how to get the maximum buzz/shares from their postings.

 

GoPro held a contest where all their top athletes paired up on teams for fun competitions while learning how to post with content professionals. GoPro contracted me to design an app for the event and a giant interactive leader board that could be displayed on the beach and hotel lobby for the athletes to stay up to date with rankings.

ROLES:

- UXUI Strategy & Design

- Product Design

- Art Direction

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EXECUTION:

When I designed this app the main thing I kept at the front of my mind was these athletes are on the go and going to be running all over the place so the user experience and interface must be extremely clean and simple to use. I made sure that everything was always right at the fingers tips and very easy to navigate.

The apps features included a custom camera, post scheduling and calendars, competitor profiles and a whole lot more.

To go along with the app I designed a giant leader board that was displayed on the beach and hotel lobby which updated in real-time the top trending posts and teams for the event.

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