GO PRO
COMPETITION APP + INTERACTIVE LEADER BOARD | UXUI DESIGN
SCENARIO:
GoPro held a private event to teach their athletes how to effectively use social media. GoPro pays their top athletes millions of dollars every year to promote the brand. Saying that, GoPro wanted to ensure these athletes knew how to effectively use social media and how to get the maximum shares and likes from their posts.
GoPro held a contest on Catalina Island where all their top athletes paired up on teams for fun competitions while learning how to post with content professionals. I worked with GoPro to design an app for the event and a giant interactive leader board that could be displayed on the beach and hotel lobby for the athletes to see all the rankings throughout the week.
ROLES:
EXECUTION:
When I designed this app the main thing I kept at the front of my mind was these athletes are going to be running all over the place so the user experience and interface has to be extremely simple and intuitive. I made sure that everything was always right at the fingers tips and very easy to navigate.
The app features included a custom camera, post scheduling, calendars, competitor profiles and more. Lastly the giant leader board that was displayed on the beach and hotel lobby screens updated in real-time with top trending posts and teams during the competition. The event was super successful and all the athletes loved the product experience that paired with it.
