BLUEPRINT

E-COMMERCE WEBSITE | ART DIRECTION & UXUI DESIGN

SCENARIO:

DonJoy performance gear is a global leading brand in the sporting goods sector and created a footwear line called, Blueprint. 

 

I partnered with them to help take the brands E-commerce website to the next level and set them a part from the rest of their competition. We set out to accomplish this by creating a unique, interactive website that made shopping their products fun and educational for consumers and wholesalers.

ROLES:

- UXUI Research, Strategy & Design

- Project & Team Management

- Art Direction

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EXECUTION:

I worked closely with Bluprints marketing and development team to create a website that made it super fun for customers and wholesalers to learn about the brand, educate themselves on the science behind what makes these shoes so great, and of course shop their shoes. To top it off I arranged and helped direct a custom photoshoot specifically for incorporating some really cool design elements into the site.

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