DJO Global was releasing a new brand of shoes called Bluprint Footwear. They wanted a cool interactive e-commerce website that made shopping their products a fun and educational experience for consumers and wholesalers.


- Art Direction

- User Experience Strategy & Design

- User Interface Strategy & Design


I designed a website that made it super fun for customers to learn about the brand, educate themselves on the science behind what makes the shoes so great, and of course shop their shoes. To top it off I had custom photo shoots done with the shoes in order to make some really cool design elements.

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© Michael Foltzer 2019